PAIGE TURNER
EXPERIENCE
Content & Communications Manager
Shokz | January 2022 - present
• Streamline content production and planning processes company-wide for all marketing campaigns and projects
• Lead a variety of marketing promotions and campaigns on channels including social media, direct marketing, Google ads, and Influencer platforms
• Implemented meta copy and SEO protocols and branding guidelines
• Manage email marketing plans and growth marketing platforms
• Manage social media strategies and brand collaborations by operating project management software (Asana, Hive, Trello) daily
• Serve as public relations liaison for Shokz and media/brand representatives, manage marketing partnerships and initiatives
• Implement standardized brand guidelines and SOPs
• Track and manage website content SEO performance
• Provide and interpret monthly blog and website content analytics performance reports and campaign ROI
• Create and plan social media copy, business award submissions, and public relations outreach
• Create and curate copy for branded items including brochures, website, SMS, direct ads, search ads, and print assets
• Manage Shokz blog and curate content from guest contributors and content team
• Serves as marketing liaison to the Product Team on the development and naming of new products and features
Communications Specialist
Shokz | February 2021 - January 2022
• Specializing in a wide breadth of communications applications including copywriting, branding, editing, strategic planning, and more
• Serve as public relations liaison for Shokz and media/brand representatives, manage marketing partnerships and initiatives
• Implement standardized brand guidelines and SOPs
• Track and manage website content SEO performance
• Provide and interpret monthly blog and website content analytics performance reports and campaign ROI
• Create and plan social media copy, business award submissions, and public relations outreach
• Create and curate copy for branded items including brochures, website, SMS, direct ads, search ads, and print assets
• Manage Shokz blog and curate content from guest contributors and content team
• Serves as marketing liaison to the Product Team on the development and naming of new products and features
Copywriter
AfterShokz | October 2019 - February 2021
• Create and curate copy for branded items including brochures, website, and print assets
• Manage AfterShokz blog and curate content from guest contributors and content team
• Implement standardized brand guidelines and SOPs
• Lead new content strategies through project management
• Provide and interpret monthly blog and website content analytics performance reports and campaign ROI
• Create and plan social media copy, business award submissions, and public relations outreach
Digital Marketing Manager
YMCA of Austin | February 2016 - October 2019
• Strategize and oversee digital advertising campaigns, manage campaign budgets and optimize bids
• Manage social media platforms and digital communications for 10 association facilities
• Implement standardized digital marketing guidelines and SOPs
• Lead new marketing strategies through project management
• Provide and interpret monthly analytics performance reports and campaign ROI
• Curate and execute YMCA of Austin Blog, ad copy, and public relations outreach
Social Media and Branding Consultant
Freelance | August 2018 - present
• Create and implement customized ad strategies for optimal performance
• Manage social media platforms and create content plans
• Deliver detailed, analytics performance reports on monthly basis
• Oversee public relations outreach and facilitate paid partnerships and collaborations
Contributing Writer
Rank & Style | February 2017 - April 2021
• Provide and package content for a range of lists on top beauty, fashion, and wellness products
• Create copy for sponsored lists with partners such as Nordstrom, Sephora, Bonobos, and other
Senior Content Editor
OnFaith.co | October 2015 - February 2016
• Engage 10,000+ members on faith-minded social media networks daily
• Create and curate content distributed via direct mail
• Manage email campaigns, newsletters, and Google Analytics performance
Contributor
CultureMap San Antonio | May 2016 - present
• Create weekend event guides weekly and other hyper-local content as assigned
Contributor
CultureMap Austin | May 2014 - present
• Produce content on diverse topics such as fashion, society, real estate, events, and more weekly
• Work with editorial and marketing teams to identify trends and execute related content
Executive Editor
The Austin Socialite | July 2013 - May 2015
• Create hyper-local blog content on topics such as events, nightlife, people, local businesses, etc.
• Supervise weekly editorial meetings
• Manage team of contributing writers and interns
SKILLS
Social Media ,Google Analytics, Google AdWords, Facebook Ads, Copywriting, Public Relations, AP Style, Adobe Suite, Paid Search, Content Creation, Microsoft Office, SEO, AB Testing
EDUCATION
Journalism, MA
University of Texas at Austin | 2015
Mass Communication, BA
University of Central Arkansas | 2013
REFRENCES
Available upon request.